Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Advertising & Marketing Resources
Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
Journal of Current Issues & Research in Advertising
Aims at advancing state-of-the-art in advertising theory, practice, and current developments. Also features complete reports of original theoretical research.
Journal of Advertising
The journal of the American Academy of Advertising. Original articles selected through blind review of a theoretical, empirical, methodological or philosophical nature which advance advertising knowledge.
Journal of Consumer Behaviour
Explores consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research.
Psychology & Marketing
Access to full-text original research and review articles dealing with the application of psychological theories and techniques to marketing.