Industry info will give you an overview and in-depth understanding of a particular industry. Oftentimes you will be able to get specific industry reports or information within a specific geography as well, such as the dog food industry in Germany.
However, industry research is rarely straightforward, so keep an open mind and follow these tips.
Industry reports, available in databases, print resources, and websites, contain valuable analysis of an industry's operating conditions, driving forces, competitive landscapes, and more.
Be aware that many do not cover smaller niche industries and always check the date to see how current the information is.
Supplement these reports with information found in newspapers and trade publications.
Accompanying image is from the Business Source Premier database.