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BUS 537: Survey of U.S. Healthcare System

An overview of library resources for BUS 537.

Industry Information

Industry info will give you an overview and in-depth understanding of a particular industry. Oftentimes you will be able to get specific industry reports or information within a specific geography as well, such as the dog food industry in Germany.

However, industry research is rarely straightforward, so keep an open mind and follow these tips.

Search tips:

  • Try related terms for keyword searches, like "apparel" vs. "clothing." Databases may have different terms for the same or similar industry.
  • Try multiple databases. Each covers different industries, with some overlap.
  • Use trade associations. Finding trade associations can be a big help as they often produce and publish helpful reports and data.

Industry Reports

Marketline Industry Profile cover pageIndustry reports, available in databases, print resources, and websites, contain valuable analysis of an industry's operating conditions, driving forces, competitive landscapes, and more.

Be aware that many do not cover smaller niche industries and always check the date to see how current the information is.

Supplement these reports with information found in newspapers and trade publications.

Accompanying image is from the Business Source Premier database.

  • Search Tip: Type in your industry (i.e. retail) in the first search box and "industry profile" in the second. Find the most current Marketline Industry Profile for your country.
  • Search Tip: Select the Industry Analysis tab from the top of the page. Then, select the Reports tab to view industry reports.